The House of Chanel has long been the French standard-bearer of elegance, wealth and refinement. Originally known for its innovation in fashion and perfume, Chanel began its foray into the horological arts in 1987 at its watch making workshop in La Chaux de Fonds with its iconic Première model. Taking its inspiration from the shape of the Place Vendôme and the design of Chanel’s famous N° 5 perfume bottle, the Première is now one of the world’s best-loved timepieces. The J12 collection designed by Jacques Helleu, was first introduced in 2000. This was the first time Chanel made a watch that was water-resistant, uni-sex, ceramic, and sporty all at the same time. Today the “J12” is celebrating its enormous success over the past 8 years. Representing a priceless piece for any watch wearer and a style icon in the watchmaking world, the “J12” collection continues to thrive each season.