Jacob watches do not need any introduction. They are as famous as the celebrities who sport them. They are truly trendsetters in the world of elites and the famous. The watch and jewellery company has come into the limelight in 2003, because of its unmatched “BLING” style. In every events and fashion fiestas of the world Jacob watches are seen to be embellishing the party goers. Jacob & Co. is named after the New York based diamond designer, Jacob Arabo who is known as Jacob the Jeweller thanks to his immense popularity among the celebs. His client list includes personalities from the music, sports, fashion as well as the film industry. The Russian immigrant's designs have appealed the big and the famous and continue to do so. Admirers of Jacob watches are the who's who in the glam-industry including numerous A List celebs like Madonna, Janet Jackson, David Beckham & Victoria Beckham, Jessica Simpson, Puff Daddy, Helena Christensen to name a few. The vision of Jacob Arabo has made him so illustrious. "He helps you to be you by developing the pieces around your personality". In other words, Jacob's mantra is to adorn the buyer with his timepieces and jewellery to unveil his or her personality instead of letting the Jacob watches to take the upper hand over the wearer.